Vision, Mission, Programme Goals & Core Values

VISION

Cultural resources and creativity in youth and women developed and driving inclusiveness, resilience and welfare

MISSION

Reclaiming and developing endangered cultural resources and creative potentials in underserved youth and women for income generation and improved livelihood in Africa.

Programme goals

  1. Developing the capacity of marginalized traditional women artisans in remote areas and disadvantaged communities to innovate craft designs, develop viable women led craft enterprises and adopt export and digital marketing for job creation and improved source of livelihood.
  2. Development of talent based enterprises of vulnerable youth in the context of remote areas and disadvantaged communities for creation of jobs and sources of livelihood
  3. Reproducing and re-packaging traditional heritage and cultural materials to enhance their cultural viability and avail them as consumable products and services in modern education, research, entertainment, information and tourism industries for less empowered communities who predominantly rely on them for expression and source of livelihood.
  4. Developing and promoting diversity of cultural and artistic expression for enhanced inclusion of the less empowered individuals, groups and communities.
  5. Leveraging the power of cultural heritage to deepen stewardship and integrate conservation practice in lifestyle and livelihood of indigenous and local communities.

CORE VALUES

  1. We cherish heritage, sense of identity and culture based approach.
  2. We search for creative solutions to social problems of our time.
  3. We facilitate community processes towards its own self realization.
  4. We stand by the less advantage, the vulnerable and the excluded.